How to Market and Present Your Licensing Opportunity

  • Course level: Intermediate


The course teaches the basics of marketing and presenting a licensing opportunity. It covers the importance of good research, and why it’s important for your presentations and negotiations. Why presenting is a critical part of licensing,  what makes a good presentation and how to create one that works. Why tradeshows are an indispensable tool to find licensees, research the competition, network within your market, and test your IP.

What Will I Learn?

  • Tips for conducting due diligence and what you need to know about “invention promotion” companies before you buy into them
  • How to get your due diligence information ready for the presentation – you’ll want to make sure you do more than just regurgitate what you’ve found
  • Why it’s important to know who your audience is before you make a presentation and what to do if you don’t know the answer to a question
  • How to create a “tangible” presentation that demonstrates the application of your copyright, trademark, or patent
  • How to determine what kinds of tradeshows to go to, who to seek out when you’re there, and exactly how to have an exhibit there

Topics for this course

7 Lessons

How to Market and Present Your Licensing Opportunity?

Learn how to conduct sound research, present like a pro, and make the most of tradeshows.
The Due Diligence Advantage00:12:25
Taking Action – The Secret to Licensing Success00:03:14
Presenting with Passion – Selling the Sizzle00:07:23
Tradeshows – A Goldmine for Licensing Partners00:12:13
9 Slides to Success – The PowerPoint Template00:07:48
Summary of Key Points00:00:20

About the instructor

Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid\'s action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges, and startup events. He’s a published writer with articles appearing in several prestigious trade magazines including The Licensing Journal, Intellectual Property Magazine, and License India. His latest book, Hidden Wealth: The Money Making Power of Licensing, is available on
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4 Courses

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Material Includes

  • Video, PPT template, and PDF reference notes, and course transcription.


  • Licensing 101 is recommended.

Target Audience

  • IP Owners
  • Business Owners
  • Entrepreneurs
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