From IP to Income – A Quick Start Guide to Licensing

  • Course level: Beginner


One of the most powerful tools for leveraging income and creating multiple revenue streams is by licensing intellectual properties. Intellectual property is an innovative product or service you’ve created that you can license out to third parties to generate income for yourself. This course will introduce the basics of licensing and how it works, from what licensing is, to how to find partners, to the key terms in licensing agreements.


What Will I Learn?

  • How to develop a “licensing mindset” by noticing the innovations that surround you every day – and how to know where your invention will fit in
  • Sound marketing principles you need to know to make the most money off your intellectual property.
  • How to find other ways to license your IP into new markets or product applications
  • Why you should think beyond the United States when considering licensing and the top 5 global markets for product inventions
  • The most important steps when searching for partners and presenting your IP
  • 6 Key business terms in the licensing agreement that make or break a licensing deal

Topics for this course

10 Lessons

Quick Start Guide to Licensing

What is Licensing?2:22
Global Markets are Big Opportunities00:05:01
Quick IP Protection Review00:01:08
Licensing into Multiple Product Categories00:03:52
The Licensing Mindset00:09:59
Developing the Action Plan00:05:17
5 Licensing Strategies00:07:28
Identifying Licensing Partners00:02:57
How to Present the Licensing Opportunity00:01:03
Summary – The Law of Licensing Dynamics00:04:29

About the instructor

Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid\'s action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges, and startup events. He’s a published writer with articles appearing in several prestigious trade magazines including The Licensing Journal, Intellectual Property Magazine, and License India. His latest book, Hidden Wealth: The Money Making Power of Licensing, is available on
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4 Courses

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Material Includes

  • Video
  • PPT Slides
  • PDF Transcription


  • None

Target Audience

  • Students
  • Inventors
  • Startups
  • Business Owners
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